Course Description

Course Introduction

1.1 Prerequisites are taught by professors from UESTC

1.2 Core courses and elective courses are taught by Webster professors

Core courses:

MRKT 5000 Marketing

Course Description

Students examine the character and importance of the marketing process, its essential functions, and the institutions exercising these functions. Course content focuses on the major policies that underlie the activities of marketing institutions and the social, economic, and political implications of such policies.

Course Objectives (Learning outcomes)

· Be able to properly identify and select markets for which specific products will be targeted.

· Explain the basic functional aspects necessary to formulate an integrated Marketing Plan. This includes Consumer Buying Behavior, Environment, Marketing Research, Product Management, Promotion, Channels of Distribution and Pricing.

· Be able to perform marketing research that is targeted towards reading of topical articles related to Marketing and being able to reference their topics to that being discussed in the class.

· Be able to develop a complete, conceptual Marketing Plan based on what is learned in this class. This objective deals with the practical application of the subject of Marketing and integrates the information presented in the entire class. This overview of a conceptual marketing plan will be used to build detailed Marketing Plans in future marketing core courses.



MNGT 5590 Organizational Behavior

Course Description

This course introduces students to many of the basic principles of human behavior that effective managers use when managing individuals and groups in organizations. These include theories relating to individual differences in abilities and attitudes, attribution, motivation, group dynamics, power and politics, leadership, conflict resolution, organizational culture, and organizational structure and design.

Course Objectives (Learning outcomes)
Upon successful completion of this course, the student will be able to:

· Define, discuss, and recognize important terminology, facts, concepts, principles, analytic techniques, and theories taught in this organizational behavior course.

· Identify and apply appropriate terminology, facts, concepts, principles, analytic techniques, and theories from the organizational behavior course when analyzing factual situations with organizational behavior problems.

· Develop reasonable solutions to organizational behavior problems using appropriate facts, concepts, principles, analytic techniques, and theories from this organizational behavior course.

· Evaluate the quality of their proposed solutions to organizational behavior problems against appropriate criteria, including organizational constraints.

· Discuss the relevance and application of the concepts, principles, and theories used in organizational behavior to contemporary events.

· Identify and discuss the interrelationships among the concepts, principles, and theories used in the different areas of organizational behavior.



FINC 5000 Finance

Course Description

The student examines the general nature of financial management, the American financial system, taxes, and the major financial decisions of corporations. Specific attention is given to present value and capital budgeting; risk and asset pricing; financial analysis and forecasting; financial decisions and market efficiency; and capital structure. Problem-solving methodology is used to illustrate the theories and tools in financial decision-making.

Course Objectives (Learning outcomes)

l Students can determine the value of fixed income securities and the value of equity securities. 

l Students can discuss market functioning and the role efficient markets play in security valuation.

l Students can evaluate capital budgeting decisions using standard methodologies.

l Students can explain the impact of capital structure decisions on financial performance and the cost of capital.

l Students can identify agency problems within a corporation and formulate strategies to address them.

l Students can evaluate credit and interest rate risk.

l Students can utilize financial analysis to assess an organization’s financial condition. 


BUSN5600 Accounting Theory and Practice and BUSN 5760 Applied Business Statistics 

FINC 5880 Advanced Corporate Finance

Course Description 

This advanced study of corporate financial analysis and planning includes capital budgeting, cost of funds, and capital structure and valuation. Selected topics that may be covered are leasing, mergers, takeovers, business failure, reorganization, and liquidation. A combination of problem-solving and case study methodologies is used to illustrate theories and techniques helpful in financial analysis and planning.

Course Objectives (Learning outcomes)

lStudents can determine the value of fixed income securities.

lStudents can analyze capital budgeting decisions using standard methodologies.

lStudents can explain the impact of capital structure decisions on financial performance and cost of capital.

lStudents can utilize financial analysis to assess an organization's financial condition.

lStudents can construct strategies to reduce risk utilizing derivatives.

lStudents demonstrate integration of more than one area of finance when using case studies.

lStudents will demonstrate knowledge of lease analysis.


FINC 5000 Finance

BUSN 6110 Operations and Project Management

Course Description

This is a course that focuses on the major managerial issues in manufacturing management and the tools that can be used to manage them. Special attention will be given to project management, including PERT, critical path scheduling, and time-cost models, in operations management and other business settings. The major operations management issues are quality management and control, capacity management, plant location, layout and design, production planning and scheduling, supply chain management, and inventory management. The analytical tools covered include queuing theory, statistical quality control, linear programming, and learning curves. Where appropriate, the use of operations management techniques in service and distribution organizations will be demonstrated.

Course Objectives (Learning outcomes)

l Students understand the role of OM in the firm and how the OM function must be integrated with other functions to ensure organizational success.

l Students can utilize PERT analysis to plan, manage, and evaluate a large project.

l Students understand new product development processes.

l Students know both the SQC and non-SQC approaches to the management of quality.

l Students understand both the strategic and plant level capacity planning issues.

l Students understand the major determinants of facility location decisions and will know how to use factor-rating models to assist in the decision.

l Students understand the basic issues involved in facility layout with an emphasis on assembly line-type manufacturing.

l Students understand the basic issues involved in inventory management to include MRP.

l Students understand the general process of production planning to include aggregate planning and plant scheduling.


BUSN 5760 Applied Business Statistics 

BUSN 6120 Managerial Economics

Course Description

The student examines the application of microeconomic theory as applied to the managers' responsibilities within the organization. This course should emphasize the quantitative and qualitative application of economic principles to business analysis.

Course Objectives (Learning outcomes)

l Students understand how market forces affect price and quantity.

l Students understand elasticity and its relationship to pricing and revenue.

l Students can utilize statistical analysis to assess product demand conditions.

l Students can utilize industry analysis to assess market position.


BUSN 5620 Current Economics Analysis and BUSN 5760 Applied Business Statistics


BUSN 6070 Management Accounting

Course Description

The student examines advanced topics in management accounting as these relate to management information needs for planning, control, and decision making. Topics include interpretation of standard cost variances; application of quantitative techniques; evaluation of divisional performance; activity-based costing; and the behavioral impact of accounting systems.

Course Objectives (Learning outcomes)

l Students have basic knowledge of important facts, terminology, concepts, principles, and theories in the area of Accounting.

l Students can address unstructured business problems that span multiple functional areas.

l Students can evaluate and analyze profitability.

l Students can calculate costs of providing a good or service.

l Students can distinguish relevant versus irrelevant costs for decision making.

l Students can make short-term or tactical decisions.

l Students can evaluate capital investment projects using NPV and IRR.

l Students can prepare operational budgets.

l Students understand how to use financial information to evaluate performance.

l Students can determine the transfer price that would maximize profits.


BUSN 5600 Accounting Theory and Practices and BUSN 5760 Applied Business Statistics 

BUSN 5760 Applied Business Statistics

Course Description

The student examines the application of statistical analysis, hypothesis testing, and regression analysis in business decision-making. The course should focus on the utilization of statistical methods as applied to business problems and operations.

Course Objectives (Learning outcomes)

lStudents can describe basic statistics concepts and apply proper sampling methods.

lStudents can compute basic descriptive statistics.

lStudent can describe a normal distribution and apply the concepts of the normal distribution to that of sampling distributions.

lStudents can construct confidence intervals for both numerical and categorical data, and can apply to a real-world business scenario.

lStudents can use numerical or categorical data to assess the validity of statements made in a business setting.

lStudents can perform simple and multiple regression analysis.  

lStudents can determine expected wealth in an uncertain business climate.

lStudents can apply various advanced forecasting techniques.



BUSN 6200 Strategy and Competition (Capstone)

Course Description

The student examines the conceptual and practical aspects of business policies and policy decision making by utilizing  all the concepts, theories, and tools that were presented in the previous courses. The student should be able to analyze  and recommend a comprehensive and workable approach to the situation. The course should cover current business  issues and developments.

Course Objectives (Learning outcomes)

· Students understand the important facts, terminology, concepts, principles, and theories in the area of Strategy.

· Students can conduct industry analysis to assess the relative market position of a firm or product division.

· The student will be able to use accounting and financial information to assist in their strategic analysis.

· The MBA will be able to use quantitative tools to assist in the analysis of the strategy of the firm.

· The MBA can address unstructured business problems that span multiple functional areas.


All other core MBA courses


MNGT 5990 Corporate Responsibility and Society 

Course Description 

In this course students evaluate the role of business in society and the demands managers face in maintaining moral

integrity while fulfilling their obligations as agents of organizations and firms. Special emphasis is placed on ethical issues confronted by middle managers.

Course Objectives (Learning outcomes)

Upon successful completion of this course, the student will be able to:

l Identify conflicting interests and values between organizations and their members, stakeholders and publics.

l Identify and evaluate the ethical and social claims and appeals organizations and individuals employ to justify their values and actions. 

l Apply major ethical theories including utilitarianism, ethics of duty, and virtue ethics to concrete organizational and personal situations.

l Evaluate critically case studies and their own careers applying appropriately the concepts of the corporation and of corporate social responsibility (CSR).

l Recognize ethical issues confronting managers, including organizational challenges to their integrity.



FINC 5210 Investment

Course Description

The intent of this course is to provide a solid understanding of investments. In the course, students study fixed-income investments, equity investments, mutual funds and other pooled -investment vehicles, derivative securities, money market as well as capital market securities, and more. They learn how markets function, and will have the opportunity to practice managing a portfolio using a simulation tool.

Course Objectives (Learning outcomes)

· Students can calculate the value of fixed income securities;

· Students can calculate the value of equity securities;

· Students are able to discuss market functioning and the role efficient markets play in security valuation;

· Students can evaluate credit and interest rate risk;

· Students demonstrate understanding of equity valuation including the examination of economic indicators and industry-level data for a firm;

· Students can research securities and to make actual trades using a stock simulation package.


FINC 5000 Finance

MRKT 5980 International Marketing 

Course Description

The course will focus on understanding the international business environment and service and product development in an international setting. This course is designed for MBA students, who are already working with a company that is involved in either international or global business. It can help other students to better understand what might be required to start, or continue operations outside of the domestic market. The main focus of the course will be on marketing tasks and opportunities, but will also bring in topics in finance, HRM/D, and international law where it comes to understanding the current global environment.

Course Objectives (Learning outcomes)
In terms of foreign and international business, students should have a better understanding of:

· Delivery of products and delivery in new home markets

· Difference between country and regional trade characteristics

· Understanding the International Financial environment

· Understanding the Legal International environment

· Global nature of business, including FTA's and the WTO, IMF and the World Bank

· Buying and selling every where

· Identifying certain cultural aspects with regard to trade, and usage

· Business forms within regions and countries

· Legal terms and issues within countries

· Logistics

· Brand usage

· Buyer behavior

· Marketing organizations

· Communications

· Pricing


MRKT 5000 Marketing

MRKT 5500 Professional Seminars - Products and Service Development 

Course Description

Help students develop understanding and skills which teams have used to create, upgrade, or refine products and services. China is a focal point for R&D, design, and manufacturing. This is not an engineering course. The examination and study will be for managers and, especially, marketing manager.

Course Objectives (Learning outcomes)
Students should be able to move forward from their experiences in MRKT 5000 and move forward to better refine product and services. They should be able to understand and apply

· What want or need among markets

· Customer and market dissatisfaction

· What kind of product or service

· Which people in the company might be involved

· Ways to look for new product concepts

· Teams, progress, and objectives

· Methods of tailoring or creating the product

· Launches

· The environmental scan


MRKT 5000 Marketing

MRKT 5940 Promotional Management

Course Description

Students examine the use of all available promotional vehicles to communicate to potential customers the messages that support the objectives of the marketing plan. Each of the four elements of the promotion mix is covered: advertising, publicity, sales promotion, and personal selling. Specific focus is applied to building differentiated value perceptions in the customers in relation to competitors' products.

Course Objectives (Learning outcomes)
Upon completion of this course the student should:

· Be knowledgeable of the four types of promotional vehicles available and the integration of these in an overall promotional plan.

· Have the ability to explain consumer-buying behavior to define what the customer gets out of the purchase in terms of self-images satisfied.

· Explain the effective use of all elements of the promotional mix to build the value of the product offered in the customer's mind.

· Explain the overall promotion process and how it works.

· Be able to develop an in depth promotion budget and have the ability to sell this to management.

· Be able to practice Promotion planning and decision making.


MRKT 5000 Marketing

PROC 5850 Supply Chain Management / Logistics 

Course Description

This course is to provide a working understanding of the application of supply chain concepts and principles to domestic and international business situations. Those principles include a fundamental understanding of inventory management, network design, strategic partnering, and other critical facets of supply chain management.

Course Objectives (Learning outcomes)
The following is a list of the learning outcomes for the course:

· The students will be able to know and explain the important terminology, facts, concepts, principles, and theories used in the field of Supply Chain Management. These will consist of the mandatory topics taught in the pre-requisite, advanced core courses, and integrative capstone course.

· The students will be able to apply the important terminology, facts, concepts, principles and theories in the field of Supply Chain Management and to analyze simple to moderately complex factual Supply Chain Management situations by demonstrating knowledge and application of Supply Chain concepts and trade-offs as each competes with internal and external objectives.

· The students will be able to creatively construct and implement moderately complex Supply Chain Management solutions to real organizational problems using frameworks procedures, and methods derived by selecting the most appropriate logistics network design to meet an organization's objectives.

· The students will be able to assess the effectiveness of their solutions by quantitatively or qualitatively measuring their results against theory-based criteria and standards of performance by evaluating and applying business operations strategies in support of business or government domestic and international programs.

· The students will be able to utilize themselves as scholar-practitioners, capable of creatively synthesizing intellectual explanation of PROC models with methodological competencies and experience-based perceptual skills and judgment by readily recognizing the correct (and incorrect) application of various supply chain management principles by public and private organizations.



PROC 5840 Negotiations 

Course Description

The course involves scope, strategies, and objectives related to negotiated acquisitions. The preparation, conduct, and documentation of the negotiation process are included. Negotiation is the art and practice of effectively getting what you need from other people. As every negotiation has at least two parties, also trying to get what they need from you, skillful and successful negotiation will benefit from a set of tools and behaviors that we will learn and model in this class. Culture, country, organization, and specific business circumstances also play a key role in successful negotiations and we will take an in-depth look at the do's and don'ts in negotiating across all of these dimensions.
Course Objectives (Learning outcomes)

· l Increase the scope and depth of the students' knowledge and practice of the existing best practices in negotiation studies and examples from both a Chinese and global perspective.

· Expose students to different negotiations-related skills and behaviors.

· Increase students' self-awareness through self-assessments designed to identify their preferred negotiation-related behaviors, attitudes, and styles.

· Develop students' ability to analyze a variety of situations involving both effective and ineffective negotiation through a wide variety of cases.

· Develop students' ability to negotiate effectively through a series of role-plays.

· Allow students to practice negotiation in a controlled classroom environment.



MNGT 5870 Issues in Management – Entrepreneurship & Business Growth

Course Description

Current and significant issues in management and entrepreneurship are examined. The course focuses on existing theories and practices, with emphasis given to new and emerging topics in the field. The course is designed to meet the need of budding entrepreneurs in all areas of business.
Course Objectives (Learning outcomes)
Upon completion of this course the student will understand:

· The fundamentals of entrepreneurship and business growth.

· How to develop an innovative business concept & business plan.

· How to create or revise products & services.

· The complex skills needed to be a successful entrepreneur

· Different methods of finance used to start a business: raising debt and equity capital from institutions ad individuals, and cash flow management and maximization.

· Execution & entering the marketplace.

· The different legal forms of a business.

· Different entrepreneurial leadership techniques.

· Managing the growth of the company.



HRMG 5000 Managing Human Resources

Course Description

This course is a comprehensive view of personnel policy development with emphasis on the interdependence of personnel and operating functions. Students analyze personnel functions of recruitment, development, training, compensation, integration into the workforce, and maintenance of personnel for the purpose of contributing to organizational, societal, and individual goals.
Course Objectives (Learning outcomes)

· Students will know and explain the important terminology, facts, concepts, principles, analytic techniques, and theories used in the field of human resources management. 

· Students will be able to effectively apply important terminology, facts, concepts, principles, analytic techniques, and theories in the field of human resources management when analyzing complex factual situations. 

· Students will be able to effectively integrate (or synthesize) important facts, concepts, principles, and theories in the field of human resources management when developing solutions to multifaceted human resource management problems in complex factual situations.

· Students will be able to develop appropriate strategies for implementing solutions to human resources management problems that reflect their knowledge and explaining of the interrelationships among training, staffing, compensation, and employment law.

· Students will be able to evaluate the quality of their proposed solutions to human resources management problems against appropriate criteria, including organizational constraints.

· Students will be able to use basic statistical techniques to analyze human resources management issues. 

· Students will be able to explain basic financial and accounting information used by human resources managers.



86 (21) 6536 3559
369 North Zhong Shan 1 Road,
Hongkou district, Shanghai 200083
86 (21) 6536 3559
369 North Zhong Shan 1 Road,
Hongkou district, Shanghai 200083